Welcome to my website!
I'm currently a Social Media Manager at York University and an independent creative strategist passionate about aligning digital campaigns with public sector values. Having lived across Canada from West to East, I bring a diverse and adaptable perspective to every project.

I go beyond design by partnering with cross-functional teams and senior leaders to lead digital strategy, uncover emerging platforms, and drive meaningful change. I helped transition the University of Regina from Facebook groups to one of the early official university fan pages, launched some of York’s first TikTok/Reels campaigns, and developed the university’s first Reddit presence.

My approach blends East Asian aesthetics with North American design techniques to create vibrant, action-driven campaigns. I’m committed to mental health, gender inclusivity, indigenization, and sustainability. These values have earned me four ACUHO-I Marketing Awards, competing alongside institutions like Yale and UBC.

If you're looking to rethink your marketing approach in higher education or the public sector, feel free to explore my portfolio. I’d love to connect.