Hello there, I'm James!

I am a Senior Digital Marketing Officer at the University of Toronto and a personal brand photographer, bringing taste-driven ideas to life. 

Having worked at a small local university, one of the largest faculties in North America, and now at Canada’s most prestigious university, I have developed a strong ability to shape complex or underdeveloped brands into clear narratives and experiences that people genuinely connect with. Inspired by East Asian and Canadian culture, I aim to create campaigns that feel vibrant, inclusive, and meaningful. I’m proud to have earned marketing awards for work that puts community and representation at the centre.

If you’re working on a brand that needs clarity, direction, or a stronger connection with its audience, feel free to reach out or explore my design portfolio and photo collection. For photography bookings, I’m open to projects near downtown Toronto.